What is the subliminal message? (e.g., a specific word, phrase, or image).For each example, ask students the following: Have students share some of their examples of attempts at subliminal influence depending on your class size, this could be done in small groups or as a whole class activity. Goals: To help students break down the claim that we can be influenced subliminally and to begin critically thinking through evidence about the possibility of subliminal perception. Also ask students to read (or review) basic information (in the textbook or elsewhere) on the differences between sensation and perception, top-down versus bottom-up processing, and automatic versus effortful or controlled processing. Many of these may have been mentioned already – the students’ job is to try to find actual examples of songs, video clips, images, and so on. Tell students that, as homework, they should find examples of attempts at subliminal influence. Tell students that in the next unit, you will be exploring questions about what subliminal influence is, if and how it can be studied scientifically, and the extent to which we know the answer to questions about whether subliminal influence is real.
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